What is a brand guideline?
A brand guideline is a reference document that defines a company's visual identity. It brings together the logo, colour palette, typography and usage rules in one place.
It helps maintain a consistent Emilia Accountancy™ identity across all media, whether materials are produced in-house or by external partners.
Who is this page for?
This page is for journalists, partners, designers and agencies working with the Emilia Accountancy™ brand. If you are preparing materials that feature our identity, everything you need is below.
Trade mark
The Emilia Accountancy logo, together with its wording, is a UK registered trade mark of Emilia Accountancy Ltd, No. UK00004353603, classes 35 and 36. Emilia Accountancy™ is also a trade mark of Emilia Accountancy Ltd.
You may use the logo and name only to refer to us accurately, as set out in this guide. Do not use them in a way that suggests we endorse, or are connected with, a product, service or organisation we have no link to, and do not incorporate them into your own name, logo or domain. For any other use, ask for our permission at office@emiliaaccountancy.uk.
What you will find in the guide below
Logo variants
3 SVG versions with clear space rules and misuse examples
Colour palette
4 colours with HEX, RGB, CMYK codes and WCAG contrast ratios
Typography
Open Sans in 3 weights with typographic scale and ready-to-use CSS
Usage rules
Correct application guidelines and what to avoid
Explore the full guide below or download the PDF version.
Safe zone
Maintain a clear space of "x" around the logo. No visual element may enter this zone.
x = the cap-height of the "E" letterform in the logotype
Prohibited use
Do not alter, distort, or modify the logo in any way.
✕ Do not rotate
✕ Do not skew
✕ Do not recolour
✕ Do not apply effects
✕ No similar background
Colour palette
Brand colours with exact values for digital and print use.
Gradients
Approved brand gradients, all at 132°.
Typography
Approved typeface: Open Sans. Use the specified weights for each role.
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
<link href="https://fonts.googleapis.com/css2?family=Open+Sans:wght@300;600;800&display=swap" rel="stylesheet">
Typographic scale
Major Third ratio (1.250). Base: 16px.
Quick reference
Available formats
- SVG Vector logos (scalable)
- PDF Full brand guideline
- CSS Colour and font codes
Press contact
For media enquiries, additional assets or brand usage approvals:
Email: office@emiliaaccountancy.uk
Phone: +44 7743 730 333