What is a brand guideline?
A brand guideline is a reference document that defines a company's visual identity. It brings together the logo, colour palette, typography and usage rules in one place.
It helps maintain a consistent Emilia Accountancy identity across all media, whether materials are produced in-house or by external partners.
Who is this page for?
This page is for journalists, partners, designers and agencies working with the Emilia Accountancy brand. If you are preparing materials that feature our identity, everything you need is below.
What you will find in the guide below
Logo variants
3 SVG versions with clear space rules and misuse examples
Colour palette
4 colours with HEX, RGB, CMYK codes and WCAG contrast ratios
Typography
Open Sans in 3 weights with typographic scale and ready-to-use CSS
Usage rules
Correct application guidelines and what to avoid
Explore the full guide below or download the PDF version.
Safe zone
Maintain a clear space of "x" around the logo. No visual element may enter this zone.
x = the cap-height of the "E" letterform in the logotype
Prohibited use
Do not alter, distort, or modify the logo in any way.
✕ Do not rotate
✕ Do not skew
✕ Do not recolour
✕ Do not apply effects
✕ No similar background
Colour palette
Brand colours with exact values for digital and print use.
Gradients
Approved brand gradients, all at 132°.
Typography
Approved typeface: Open Sans. Use the specified weights for each role.
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
<link href="https://fonts.googleapis.com/css2?family=Open+Sans:wght@300;600;800&display=swap" rel="stylesheet">
Typographic scale
Major Third ratio (1.250). Base: 16px.
Quick reference
Available formats
- SVG Vector logos (scalable)
- PDF Full brand guideline
- CSS Colour and font codes
Press contact
For media enquiries, additional assets or brand usage approvals:
Email: office@emiliaaccountancy.uk
Phone: +44 7743 730 333